MAT label
Branding, typography
Mat is a label producing artists evolving within the broad spectrum of urban music. Its goal : to promote contemporary, lyrics-based rap. The logo thus capitalizes on an aesthetic often associated with rap - a bold, powerful, slightly aggressive typography - while combining it with a more melodious, sensitive, hand-lettered typography, and a pop, welcoming color palette.
The logo’s typefaces were both specially designed for the label.
Creative director : Bertille Toledano, Aurélie Scalabre
Graphic designer, art director & type designer (logo) :
Antoine Lafuente