Musée des Arts décoratifs
“MAD” was the perfect name for the crazy project that is Les Arts Décoratifs. An obvious acronym for the "Musée des Arts Décoratifs », it also stands for “Mode, Art, Design” (“Fashion, Art, Design”), three words that perfectly describes the museum’s focus. Turned into a logo, and associated with its new signature, “MAD, the museum crazy about objects”, the logo presents this great institution under a new light : playful, atypical, quirky, and resolutely obsessed with objects in all their forms.
Creative director :
Rémi Babinet, Aurélie Scalabre
Art director & graphic designer :
Aurélie Scalabre, Antoine Lafuente
Assistant AD : Jessica Pichet, Valentine Priou
This visual identity was shortlisted in the font design and exterior communication categories at the Club des Directeurs artistiques 2017.