Antoine Lafuente

Works        

Les Mercredis

Packaging, illustration, branding
 Les Mercredis sells homemade granola, made from organic ingredients, mainly sourced from short supply chains. 
The packaging features a lush forest : Les Mercredis’ granola is a jungle of seeds, fruits and exotic sweets.
The colors, an unexpected transcription of flora, mirror the recipes, unconventionnal alternatives to the traditionnal granola.
The front label aims at being as straightforward as possible, putting all the ingredients in the foreground. 
The typography and logo bring back a French, slightly vintage feel, in tune with the brand’s name and values.

Graphic designer & illustrator : Antoine Lafuente