Antoine Lafuente

Works        

Lacoste

Campaign
 This campaign springs from the idea that our differences make us a stronger, more beautiful whole , and that we should embrace and celebrate the differences that unite us.
And it’s not just one ambassador, but five creatives from around the world who represent the crocodile in their own way, each in their home towns, surrounded by their closest circle of friends, collaborators or family.
This posters’ layout proposal (unselected) embraces Lacoste values : elegance, refinement, modernity, with a vintage twist through the use of the embroidered crocodile.
Creative director : Aurélie Scalabre
Art director (photography) : Jonathan Baudet-Botella
Copywriter : Clara Lafuente
Art director, graphic designer (posters’ layout) : Antoine Lafuente
Assistant AD : Joachim Touitou
Photographers : Vitali Gelwich (Berlin), Elliot James Kennedy (London), Melodie McDaniel (LA), Quentin de Briey (Paris), Joshua Woods (Paris), Ilyes Griyeb (Paris)