Magasins Généraux
Since their creation in 2017, the Magasins Généraux have established themselves as a key player on the Greater Paris cultural scene.
Their highly eclectic programme, sometimes including works produced on demand - and therefore unavailable at the time the posters and communication material were released - led us to think up a brutalist graphic identity, that relies almost exclusively on typography.
The pictures are used as counterpoints to these typographic compositions.
Creative director :
Rémi Babinet, Aurélie Scalabre
Art directors & graphic designers :
Antoine Lafuente, Florian Padilla
This visual identity was shortlisted in the branding category at the Club des Directeurs artistiques 2023.