Antoine Lafuente

Works        

Magasins Généraux

Branding
Since their creation in 2017, the Magasins Généraux have established themselves as a key player on the Greater Paris cultural scene. 
Their highly eclectic programme, sometimes including works produced on demand - and therefore unavailable at the time the posters and communication material were released - led us to think up a brutalist graphic identity, that relies almost exclusively on typography.
The pictures are used as counterpoints to these typographic compositions. 

Creative director : Rémi Babinet, Aurélie Scalabre
Art directors & graphic designers : Antoine Lafuente, Florian Padilla

This visual identity was shortlisted in the branding category at the Club des Directeurs artistiques 2023.