Artagon
Artagon is a traveling museum showcasing young contemporary artists. It’s an institution in constant motion : from room to room, from theme to theme.
The logo highlights an accessible and always evolving art : the letters that form the logo reinvent themselves by varying in width as well as height, giving life to 3 different versions.
The pop colors reflect a welcoming, simple and youthful institution.
The star is a nod to Artagon’s previous identity.
Creative director :
Rémi Babinet, Aurélie Scalabre
Graphic designer, art director & type designer (logo) : Antoine Lafuente
This visual identity was shortlisted in the branding category at the Club des Directeurs artistiques 2021.